When Adam Met Eve initially began as an outlet for me to escape the corporate world and kick-start my journey as a freelance graphic designer where I could combine my passion for creativity with my experience in graphic design. But since establishing my business in 2012, I felt the need to satiate my creative urges through another avenue – jewellery design. Having always been a fan of tactile design, I loved the idea of creating unique, quirky handmade jewellery that allowed me to express myself through fashion. So I took the plunge and after a lot of blood, sweat and tears, When Adam Met Eve Jewellery was born. It took off much faster than I expected, with buyers from around the world appreciating my handmade creations. Locally, I have built a customer base since becoming a regular stallholder at local Perth designer market, Upmarket. To ensure my jewellery keeps up with the ever-changing fashion trends, my designs are always evolving. This way, I can offer new designs that not only aim to be different but carry a bespoke, personal touch that will make the perfect gift for that special someone.
As for how I wound up in the wedding industry, I’m often asked why I became a wedding celebrant. The idea was spurred in late 2012 when one of my best friends became engaged and, as a gift to her, I thought it would be fun if I became a registered Civil celebrant. That spur-of-the-moment idea soon became a reality and in May 2013 I officiated my first wedding and have kept my licence ever since. I soon realised that there was a demand for young celebrants who offered couples something a little different for their wedding ceremony that had a more vibrant, fun and personalised touch. Thus When Adam Met Eve Weddings was born.
I often get asked "why the name ‘When Adam met Eve’? The name originated from a random brainstorming session with a friend to come up with a unique name that was memorable and intriguing - originally to start up a blog. Being known for asking a million hypotheticals, I turned to my friend one day and said “What do you think happened when Adam met Eve? What if Adam never liked Eve or vice versa but they would be stuck together for the rest of their lives?” And thus the name was born.
Once the name was established, the logo came naturally. Although you wouldn't normally associate the name with a graphic designer, I liked the point of difference with other agencies and the quirkiest reflected my personality perfectly. Little did I know that I was going to expand my business into other areas - jewellery and celebrancy which allowed the name to fit comfortably within each business sector. With visual branding being a primary focus for When Adam met Eve, the logo needed to be friendly and memorable with companies wanting to invest in creativity and ingenuity not your typical churn and burn creative studio companies.
Over the last few years, the logo has changed and been refined with a number of different variations created for various events. This has allowed a greater marketing strategy for When Adam met Eve to expand into different markets whilst still keeping the brand integrity. Keep a look out for the Easter, Christmas and other holiday logos that pop up from time to time. Or better yet, check out our graphic design website at wamedesign.com.au